Leading Business and Nonprofit Organizations Launch Health Action Alliance to Strengthen and Accelerate COVID-19 Response

COVID 19 – Integrated Response in U.S.

Leading Business and Nonprofit Organizations Launch Health Action Alliance to Strengthen and Accelerate COVID-19 Response
The Ad Council, Business Roundtable, CDC Foundation, de Beaumont Foundation and Robert Wood Johnson Foundation join forces to empower business community, address health inequities

FEBRUARY 18, 2021 WASHINGTON, DC – The Ad Council, Business Roundtable, the CDC Foundation, the de Beaumont Foundation and the Robert Wood Johnson Foundation today announced the launch of the Health Action Alliance (HAA), a new partnership between leading business, communications and public health organizations to strengthen and accelerate the business community’s response to COVID-19. The Alliance is powered by Meteorite, an impact firm that builds coalitions to improve lives and strengthen communities.

Fortune 500 companies employ more than 28 million people, and small businesses employ nearly 60 million people in the United States. Recent research from Morning Consult shows that 71% of Americans trust their employer to make the right decision about when it’s safe to return to the office. HAA will empower a network of businesses of all shapes and sizes to improve the health of employees and communities by promoting COVID-19 prevention and vaccine education and strengthen public health infrastructure to be better prepared in the future. The Alliance will also work to advance health equity by addressing the needs of disproportionately affected communities.

“The COVID-19 pandemic continues to have devastating impacts on the lives and livelihoods of millions of Americans, but as the historic vaccine rollout gets underway, there is increased reason for optimism,” said Joshua Bolten, president & CEO of Business Roundtable. “And the business community has an important role to play in sharing with employees and the broader communities where they operate the importance of vaccination to help defeat the pandemic and lead our country toward a robust economic recovery.”

On its website, healthaction.org, HAA provides free best-in-class tools, resources, training and events for the business community to help companies deliver trusted, fact-based health communications to employees and encourage consumers to make informed decisions about COVID-19 vaccines.

“COVID-19 vaccine hesitancy is the largest and most critical communications issue in our nation’s history, and it’s one that can’t be solved without public health and business working together,” said Lisa Sherman, president and CEO of the Ad Council. “We know that Americans are turning to their employers as one of the most trusted sources of information and action around the COVID crisis—and that the corporate community has a significant role to play in helping us shift from vaccine hesitancy to vaccine confidence.”…

To access these resources and learn more about how businesses can participate, visit www.healthaction.org