David and Lucile Packard Foundation [to 12 November 2016]
November 8, 2016
Understanding the Role and Value of Foundation Communications
The Packard Foundation’s Communications Director, Felicia Madsen, Reflects on New Grantee Research
Communications can support grantmaking in many different ways, and foundations vary widely in how they use communications to support grantees and advance their work. How loud a voice should foundations have? How should they use it? We wanted to know what our grantees had to say about this, and partnered with the Aspen Institute’s Aspen Planning and Evaluation Program to help answer these questions.
The results of this study, grounded in a survey and interviews with our grantees, indicate the unique role and value of foundation communications—beyond grantmaking or provision of communications technical assistance to grantees. Here, our Communications Director, Felicia Madsen, reflects on what we learned from this research and how these findings are informing the Foundation’s approach to communications…